Every month, there will be at least one new fad diet going around. This time round, this new fad diet is so crazy.

Brace yourself for the silliest fad diet yet — it’s called the Air Diet!

It is a French-created weight loss plan where you consume, well you’ve probably guessed it, nothing at all!

The diet was apparently made popular by a Dolce & Gabbana campaign, which featured Madonna and other celebrities holding food up to their mouths, but not eating it.

Referred to as “L’Air Fooding” and touted in the French magazine Grazia as the “it diet,” The Air Diet has simply one rule: Eat nothing, save for the water and salt soup concoction.

You do however, get to go through all of the motions of eating — placing food on your plate, cutting it, putting it on your fork or spoon, holding it up to your lips, just don’t let it touch your mouth. In other words pretend to eat it.

I’m not sure if this is about fooling your body, or others, into thinking you’re actually eating something.

My main issue with fad diets in general is their potential to promote binge-eating, and a weight loss-regain cycle. Also, they generally encourage unhealthy messages about food, particularly for young women. But, the Air Diet doesn’t even come close to a diet!

So, what is your view on this?

This entry was posted on Monday, April 5th, 2010 at 1:05 am and is filed under Diet. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.